Lead Engine
Leads from several places, scored against your best customers, duplicates removed, written into your CRM, with a summary each morning.
What you read before the first call of the day
Every source merged, duplicates collapsed, scored against the customers you already like. The list is short on purpose — it is ordered so the top of it is where the morning goes.
| Hartley & Co · web form | Score 91 | Right size, right area |
|---|---|---|
| M. Okafor · referral | Score 88 | Referred by an existing account |
| Delta Fitout · web form | Score 54 | Out of area |
| 3 more | Score < 50 | In the CRM, not in this list |
What you get
- Ingestion from multiple sources
- Scoring against your ideal customer, deduplicated
- Written to your CRM, with a daily digest
Included in every build
- Deployed to infrastructure you own, not a platform you rent from me
- Structured logging and alerting, so a failure reaches a human
- A one-page runbook: how it runs, how to restart it, what to check first
- The source, in a repository you control
- Thirty days of fixes after handover at no charge
How it works
You tell me what is costing you time — in hours a week, or in someone's salary. I price against that, not against my hours. The price above is fixed: if the build takes longer than I estimated, that is my problem, not your invoice.
When it is done it goes onto your infrastructure and I hand over the repository, the deploy script and the runbook. You are not renting it back from me, and you are not stuck if you decide to work with someone else later.
Where this one stops
- Up to four lead sources, one CRM to write into, one scoring model, two rounds of revisions on the scoring.
- Not included: building or migrating the CRM itself, cleaning your existing records, or sending outbound email.
- A separate quote for more sources, more than one CRM, or anything that contacts the lead.
Half up front, half on handover. If I get into it and cannot build what we agreed, I tell you as soon as I know and refund the deposit in full — I would rather return the money than hand over something that does not work. If you stop the project yourself, the deposit covers the work already done and you keep everything finished to that point, including the code.
The full terms →Yours is a bit different? Most are. Email me or book a call and we will work out the version you need, and its price.